The brief
Spaten wanted a fight platform of its own, launched around a story Brazil already cared about.
The idea
Chael Sonnen came back to face Anderson Silva one last time. Spaten's debut became a live broadcast built on one of MMA's defining rivalries.
What I did
Built the motion design and graphics package for Spaten's live fight broadcast. High-contrast, broadcast-grade motion with the weight to hold up live and on-screen.
Result
A live branded event that placed Spaten inside the final chapter of Anderson Silva's career in Brazil.
Play case film — sound on2:09