The Average Politician
Ask Brazil's lower house a question and get all 513 answers at once.
Play case film — sound on2:14- Client
- MTV Brasil
- Agency
- Africa Creative DDB
- Role
- Motion Design
- Year
- 2018
The brief
Brazil has 513 federal deputies and, in 2018, 23 million young voters who had mostly given up on politics. MTV wanted them to vote knowing who they were voting for.
The idea
IBM Watson read four years of the deputies' interviews, press coverage and plenary sessions and returned one personality: the average Brazilian politician, with a chat box under him. Ask him about guns and he will tell you.
The result
He was taken to the young voters complaining about politics on social media instead of waiting for them. More than 150,000 questions were asked, with 4 minutes 32 seconds spent per visit. Bronze at El Ojo 2018.
Credits
Motion Design — Edu Menezes
El Ojo de Iberoamérica 2018Bronze6× Finalist
