Air Silva
Brazil's away kit went out with Michael Jordan on it. Volt answered with another man who could fly, and his surname is the commonest in the country.
Play case film — sound on2:13- Client
- Volt Sport / Silva 1932
- Agency
- Africa Creative DDB
- Role
- Motion Design
- Year
- 2026
The brief
Volt is the only 100% Brazilian sports brand outfitting clubs in the country's top divisions. The question in the room was how you answer a Jumpman on a Brazil shirt.
The idea
Leônidas da Silva across the chest: Pelé before Pelé, the player who put the bicycle kick in the air in 1932. And with him every other Silva in the country, which is most of it.
The result
Mentions of Leônidas da Silva rose 4,562% on the same period a year earlier, 91% of them positive, and the collection debuted inside the first documentary ever made about him.
Credits
Creative Direction — Sergio Gordilho
Creative — Diogo Dutra, Thiago Monteiro, Matheus Motta
Art / Creative — Cleber Pereira
Production / Projects — Lica de Souza, Giovanna Lima, Lais Vazquez Cattena
Editing — Fernando Freitas
Motion Design — Edu Menezes
