Fishermen Storytellers
During the closed season the boats stay in and the money stops. What the villages still have plenty of is stories.
Play case film — sound on2:15- Client
- Corona / AB InBev
- Agency
- Africa Creative DDB
- Role
- Motion Design
- Year
- 2025
The brief
Brazil's closed season is enforced by law, and the fishermen on the coasts where Corona sells lose their income for the length of it.
The idea
Their own legends, taken down and turned into things a village can sell: boat tours guided by the fishermen themselves, an animated short, A Ilha Rachada, and a book of five tales bound in boat wood, net, canvas and cement.
The result
Every tour sold out during the 2025 closed season, 1,247 fishermen found a new source of income and the campaign passed 50 million impressions. Cannes gave it two Silver Lions, in Audio & Radio and Brand Experience.
Credits
Creative Leadership — Sergio Gordilho, Nicholas Bergantin
Creative Direction — Lucas Menegotto, Raphaela Filippetto, Pedro Galdi, Pedro Rosas
ACD / Art Direction — Lucas Andrade
Motion Design — Edu Menezes, Ricardo Filomeno
Production Company — Black Madre
Animation Direction — Maurício Fahd
Live Action Direction — Eduardo Sá
Audio — LOUD+ / Gustavo Garbato
