Fisherman Storytellers

Motion design for Corona's Fisherman Storytellers, built on oral folklore from Brazilian fishing communities.

Cannes Lions 2025 — Silver — Audio & RadioCannes Lions 2025 — Silver — Brand Experience

Play case film — sound on2:15

Client

Corona / AB InBev

Agency

Africa Creative DDB

Edu's role

Motion Design

Year

2025

The brief

When fishing season closes, Brazil's fishing communities lose their main income, and their stories never leave the villages.

The idea

Local fishermen's folklore, produced into a multimedia storytelling format that repositions the closed season as cultural tourism.

What I did

Built the motion design that carries the fishermen's oral stories between live action and animation. Handmade textures and loose timing, to stay out of the way of the fishermen's voices.

Result

Silver at Cannes Lions 2025 in both Audio & Radio and Brand Experience.

Credits

Creative Leadership — Sergio Gordilho, Nicholas Bergantin

Creative Direction — Lucas Menegotto, Raphaela Filippetto, Pedro Galdi, Pedro Rosas

ACD / Art Direction — Lucas Andrade

Motion Design — Edu Menezes

Production Company — Black Madre

Animation Direction — Maurício Fahd

Live Action Direction — Eduardo Sá

Audio — LOUD+ / Gustavo Garbato

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