Edu Menezes
Case 16 of 22

Spaten Fight Night

Anderson Silva and Chael Sonnen’s final rematch, staged as the launch of Spaten’s own fight platform.

Spaten Fight Night — posterPlay case film — sound on2:09
Client
Spaten / Ambev
Agency
GUT São Paulo
Role
Motion Design
Year
2024

The brief

Spaten wanted a fight platform of its own, launched around a story Brazil already cared about.

The idea

Chael Sonnen came back to face Anderson Silva one last time. Spaten’s debut became a live broadcast built on one of MMA’s defining rivalries.

What I did

Built the broadcast package: fighter cards, transitions, lower thirds, all of it having to hold up live. High contrast, heavy weights. One pass and no fixes.

Outcome

Spaten launched its own fight platform inside the final chapter of Anderson Silva’s career in Brazil, broadcast live.

Credits

Creative Direction — Lucas Adam

Motion Design — Edu Menezes