Itaú Rebranding

Editing and motion design for the refresh of Itaú's century-old mark.

Play case film — sound on1:36

Client

Itaú Unibanco

Agency

Africa Creative DDB / Galeria

Edu's role

Editing · Motion Design

Year

2023

A century-old logo carries a century of trust. Itaú needed to evolve it without spending any of that down.

Proportions and motion refined around the "Feito de Futuro" platform, so the identity reads as both legacy and forward motion.

The new identity anchors Itaú's visual system across every touchpoint going into the bank's centennial.

Credits

Creative — Diego, Cortez Pereira, Renato Jardim

Special Projects — Theo Etlin

Editing — Mari Becker

Editing / Motion Design — Edu Menezes

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