Itaú Rebranding

The brief

A brand for the next century needed a way of drawing that came from its own essence. The film introduces the illustration system to the people who would use it.

The idea

The logo broken down to its geometry, rounded corners and flat colour, then put back together as a kit of shapes that draws an icon, an illustrative icon or a full scene out of the same parts.

Outcome

One consistent, proprietary illustration system, with a cast of diverse characters and a wider palette. "Solidity in movement" is the line it lands on.