The Stolen Art Gallery
Paintings that thieves took out of museums and nobody ever found, hanging where anyone can walk up to them.
Play case film — sound on1:44- Client
- Compass UOL
- Agency
- GUT São Paulo
- Role
- Motion Design
- Year
- 2022
The brief
Compass UOL, the technology company inside the UOL group, had a new immersive tool for social interaction. It needed somewhere worth standing.
The idea
A gallery in the metaverse hung with nothing but stolen work: Van Gogh, Rembrandt, Caravaggio, Cézanne, Manet. Opened first to art teachers, critics and students at Art Basel Miami.
The result
Launched by destroying the paintings again on screen, to get people to download the app. iOS, Android and Oculus Quest; ARTnews, The Art Newspaper, Gizmodo, FOX10 and Exame all ran it. Bronze at the Clube de Criação.
Credits
Creative — Bruno Brux, Murilo Melo, Rainor Marinho, Murilo Santos
Creative / Art Direction — Pedro Galdi
Copywriting / Script — Giulio Beloto, Pedro Rosas
Motion Design — Edu Menezes
Production — Lemonade Filmes / Manuela Berlanga
Post / Sound — Atomo VFX / Carbono Sound Lab
