The brief
Havaianas' summer campaign ran everywhere except the platform people use to save and collect it.
The idea
A library of Pinterest-native assets, with the brand's color and rhythm rebuilt for scroll-and-save behavior rather than repurposed from TV.
What I did
Translated Havaianas' summer platform into a library of Pinterest-native motion assets. Color and rhythm rebuilt for scroll-and-save: short, loop-friendly pieces designed for the platform, not repurposed from TV.
Result
A digital extension of Havaianas' global visual system, made for Pinterest's discovery-first audience.
Play case film — sound on1:40