The brief
Hermeto Pascoal turns kettles, saws and bottles into instruments. Budweiser wanted to show what his music looks like.
The idea
Every cut, transition and texture in the film comes from Hermeto's sound world. The image moves to what you hear.
What I did
Designed the motion entirely from Hermeto Pascoal's own sound world. Every cut, transition and texture sourced from his music. The image moves to what you hear.
Result
Silver at Cannes Lions 2018 in Design, a Bronze Pencil and a Merit at The One Show 2019, and seven awards at El Ojo.
Play case film — sound on2:15