Inequality Balls
Two balls side by side, the same ball at two sizes. The small one is the share women get.
Play case film — sound on2:09- Client
- espnW / ESPN + Penalty
- Agency
- Africa Creative DDB
- Role
- Motion Design
- Year
- 2018
The brief
Everybody knows inequality in sport exists. Nobody knows how big the numbers are: sponsorship, league investment and media content all skew to the men's game.
The idea
Put the numbers in everyone's heads, hands and feet. Penalty made a pair of balls for football, basketball, handball and volleyball, one at full size and one scaled down to the women's share, and espnW sent them to 50 influencers.
The result
15.3 million people reached, 7.5 million social interactions and searches for inequality in sport up 240%. The balls sold on Netshoes, with the money going to Think Olga. Silver and Bronze Lions in Design at Cannes 2018 and the Clio Sports Grand in 2019.
Credits
Creative Direction — Sergio Gordilho
Creative — Guzera Alves, Bill Queiroga
Direction / Photography — Nixon Freire
Editing — Matheus Razera Tibira, Cadu Silveira
Motion Graphics — Edu Menezes
Production — PBA
Sound — Quiet City Music + Sound
