Case 07 — Estadão Blue Studio · Africa · 2026

Faith Decoded

Title design, data visualization and motion for Estadão's investigation into AI-generated religious influencers.

Play case film — sound on2:15

Client

Estadão Blue Studio

Agency

Africa Creative DDB

Edu's role

Motion Design

Year

2026

The brief

AI-generated spiritual influencers are posing as real religious voices, and gaining followers.

The idea

The same technology that creates fake faith leaders is used to expose them: AI analysis combined with human review, detecting synthetic language, imagery and behavior.

What I did

Led the title system, the data-visualization language and the glitch-portrait treatment that carries the AI-generated figures through the investigation. Editorial typography, data visualization cut to rhythm, and datamoshed portraits, so the data journalism reads like a film.

Result

A data-journalism film for Estadão Blue Studio, with editorial typography and data visualization cut to rhythm instead of an academic tone.

Credits

Creative Leadership — Sergio Gordilho

Design / Art Direction — Hugo Aranha, Cleber Pereira

Creative Idea / Content — Patricia Colombo

Creative Team — Paulo Aguiar, Adriano Nuevo, Guilherme Bovo

Project Management — Shari Saber

Case Editing — Fernando Faria Freitas, José Ernesto Silva Neto

Motion Design — Edu Menezes / Grupo Caipe

Photography — Marcelo Martins

Sound — Denis Melito

Client Approval — Monalisa Sorio, Regina Fogo, Luis Fernando Bovo