#MyGameMyName

Motion design for Vivo's campaign exposing the harassment women face in online gaming.

Cannes Lions 2018 — Silver — Glass: The Lion for ChangeCannes Lions 2018 — Bronze — PRCannes Lions 2018 — Finalist — Social & InfluencerCannes Lions 2018 — Finalist — Sustainable Development Goals

Play case film — sound on2:15

Client

Vivo / Telefônica Brasil

Agency

Africa Creative DDB

Edu's role

Motion Design

Year

2018

The brief

Female gamers hide behind neutral usernames to play in peace. Most male players had no idea why.

The idea

Top male streamers played under female usernames, live, and met the harassment women meet every day.

Result

Silver in Glass: The Lion for Change and Bronze in PR at Cannes Lions 2018.

Credits

Motion Design — Edu Menezes

Next case

Adidas Inevitable →

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