Vale Dots

The brief

Vale wanted to talk about how it works. The film opens on a question: if everyone is busy making new discoveries, who is going to do the rediscovering?

The idea

One word carried across eighty seconds: redescobrir, to rediscover. Doing better what is already being done. Every frame is a dot, a circle or a line of type.

Outcome

The last card reads "redescobrir é a nossa natureza", rediscovery is our nature. Black and white until the Vale logo, at a pace that never once lifts to sell you anything.