The brief
Africa Creative DDB needed to win the Vale account. This film carried the pitch.
The idea
A modular, dot-based visual language that translates Vale's institutional themes into motion, with direction, edit, motion design and sound handled by one person.
What I did
Directed, edited, designed and scored the film that carried the Vale pitch. A modular, dot-based language that scales from data to emotion, with sound designed to the motion, not added after.
Result
A new-business film made with Sergio Gordilho, built to show creative development rather than run as a public campaign.
Play case film — sound on1:21