Case 08 — UNESCO · Africa · 2019

History Blocks

Motion design for UNESCO's project rebuilding destroyed cultural heritage inside Minecraft.

Cannes Lions — BronzeD&AD — Yellow PencilD&AD — Wood PencilThe One Show — Silver PencilEl Ojo — Multiple Gold, Silver and Bronze

Play case film — sound on1:53

Client

UNESCO

Agency

Africa Creative DDB

Edu's role

Motion Design

Year

2019

The brief

When a landmark is destroyed, its memory usually goes with it. UNESCO wanted to keep that memory alive for a generation raised on games.

The idea

Endangered and destroyed landmarks rebuilt block by block inside Minecraft, where younger audiences already spend their time.

What I did

Designed the motion for the film that rebuilds destroyed landmarks inside Minecraft, block by block. Voxel builds used as transitions, so the monuments assemble the way the game plays.

Result

Bronze at Cannes Lions, Yellow and Wood Pencils at D&AD, Silver at The One Show, multiple awards at El Ojo, and adoption as a teaching resource in Brazilian schools.

Credits

Creative Leadership — Sergio Gordilho, Sophie Schonburg

Creative — Daniel Ogawa, Raphael Vandystadt, Juliana Leite, Felipe Duarte

Art Direction — Rick Garcia, Adriana Barreto

Special Projects — Monique Lopes Lima

Motion Design — Edu Menezes