The Autism Journey

Editing and motion design for Vivo's AI platform that translates an autistic child's sensory world into visual cards for their family.

Cannes Lions 2023 — Bronze — Health & WellnessD&AD 2024 — Bronze PencilThe One Show — Merit — DesignThe One Show — Merit — Experiential & Immersive

Play case film — sound on2:15

Client

Vivo / Telefônica Brasil

Agency

Africa Creative DDB

Edu's role

Editing · Motion Design

Year

2023

The brief

Most autism communication tools are built for caregivers. This one starts from the child.

The idea

An AI platform generates personalized visual cards adapted to each child's interests, routines and sensory reality, giving families a shared language.

What I did

Built the motion design that shows how the platform turns a child's sensory world into shareable cards. A calm, legible language: soft transitions, clear iconography, made to feel safe instead of busy.

Result

Bronze at Cannes Lions 2023 in Health & Wellness, a D&AD Bronze Pencil, and two Merits at The One Show.

Credits

Creative Leadership — Sergio Gordilho, Nicholas Bergantin, Gustavo Victorino

Creative Direction / Creative — Pedro Galdi, Pedro Rosas, Felipe Luchi

Direction / Production — Rafael Damy / Santería

Editing / Motion Design — Edu Menezes

Sound — Satélite Áudio

Autism Expertise — Francisco Baptista Assumpção Junior

Next case

#GoEqual →

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