Letters From Simone

Motion design for Itaú's tribute built around Simone's personal letters and recordings.

BEA World Experience — Grand PrixBEA World Experience — Silver — B2C EventBEA World Experience — Silver — Press & PRAMPRO Globe Awards — GoldAMPRO Globe Awards — Bronze

Play case film — sound on2:15

Client

Itaú

Agency

ATENAS.ag

Edu's role

Motion Design

Year

2024

The brief

An archive of personal letters and recordings doesn't need decoration. It needs space.

The idea

Text, image and motion paced around the voice in the recordings, holding back wherever the material carries itself.

Result

Grand Prix at BEA World, Silver in B2C Event and in Press & PR, and Gold and Bronze at the AMPRO Globes.

Credits

Creative — Lucinha, Angerson Vieira, Caio Verçosa

Editing — Fernando Freitas

Special Projects — Lica de Souza

Motion Design — Edu Menezes

Next case

SOS Bees →

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