Edu Menezes — Director & Motion Designer
Case 15 — AB InBev / Ambev · Africa · 2025

SOS Bees

Motion design for SOS BEES, Ambev's crisis response after the Rio Grande do Sul floods.

Cannes Lions 2025 — Bronze — Sustainable Development GoalsCannes Lions 2025 — Shortlist — Creative B2B
SOS Bees — posterPlay case film — sound on2:15
Client
AB InBev / Ambev
Agency
Africa Creative DDB
Edu's role
Motion Design
Year
2025

The brief

After the Rio Grande do Sul floods, thousands of bar owners lost their inventory, their equipment and, in many cases, their only income.

The idea

BEES, Ambev's B2B ordering app, was rebuilt in under 24 hours as a crisis hub: restocking, equipment replacement, repair services, cash vouchers, legal aid and mental-health support, all through the login bars already had.

Result

6,360 bars helped, 82% still operating a year later, and Crisis Mode is now a permanent feature of the app. Bronze at Cannes Lions 2025 in Sustainable Development Goals, plus a Creative B2B shortlist.

Credits

Client — AB InBev / Ambev

Agency — Africa Creative DDB

Motion Design — Edu Menezes

Sound / Audio Production — Satelite Audio

Production / Communications Support — All Set Comunicação