SOS Bees
Ambev's ordering app became an emergency service. A state had gone under water, and the fastest thing anyone had was the software the bars log into every morning.
Play case film — sound on2:15- Client
- AB InBev / Ambev
- Agency
- Africa Creative DDB
- Role
- Motion Design
- Year
- 2025
The brief
After the 2024 floods in Rio Grande do Sul, bar owners lost their stock, their furniture and their equipment. Half of the bars in the state support families of up to six people.
The idea
BEES, the B2B app they order beer on, opened as SOS BEES: furniture and equipment replacement, emergency power, reopening packs and restocking, all of it behind the login they use to buy a keg.
The result
6,360 bars helped, 82% still trading a year after the disaster. What started in Rio Grande do Sul stayed in the app as a standing crisis protocol, ready for the next one anywhere in Brazil. Cannes gave it a Bronze Lion in Sustainable Development Goals.
Credits
Client — AB InBev / Ambev
Agency — Africa Creative DDB
Motion Design — Edu Menezes
Sound / Audio Production — Satelite Audio
Production / Communications Support — All Set Comunicação
