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The Autism Journey

2023·Vivo / Telefônica Brasil·Africa Creative DDBCannes Bronze

Role — Motion Design

The Craft

Built the motion design that shows how the platform turns a child's sensory world into shareable cards.

A calm, legible language — soft transitions and clear iconography — meant to feel safe rather than busy.

The Brief

Most communication tools for autism are built for caregivers. The Autism Journey was built to translate a child's own sensory world back to the people around them.

The Idea

An AI-driven platform generates personalized visual communication cards, adapted to each person's reality, interests and daily routines — turning overstimulation into a shared language families can actually use.

The Result

Cannes Lions 2023 Bronze in Health & Wellness, a D&AD 2024 Bronze Pencil, and Merit recognitions at The One Show for Design and for Experiential & Immersive.

Credits
  • Creative LeadershipSergio Gordilho, Nicholas Bergantin, Gustavo Victorino
  • Creative Direction / CreativePedro Galdi, Pedro Rosas, Felipe Luchi
  • Direction / ProductionRafael Damy / Santería
  • Motion DesignEdu Menezes
  • SoundSatélite Áudio
  • Autism ExpertiseFrancisco Baptista Assumpção Junior

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