One Second Ads
Role — Motion Design
Designed and animated the visual system that makes each one-second fragment read as unmistakably Budweiser — type, color and motion built to land in a single frame.
Everything engineered for recognition at speed: the brand cue has to hit before the second is over.
Brazilian broadcast law lets a one-second ad run uncut. Budweiser asked what a brand could do with exactly that — nothing more.
Strip entire campaigns down to a single second — just the opening note of an iconic song, repeated until recognition itself becomes the message and the format becomes unmistakably Budweiser's.
Among the most awarded media ideas of 2025 — Grand Prix at Cannes Lions, Gold, two Silvers and two Bronzes, plus recognition at The One Show, Clio and D&AD.
- 119% more views than benchmark
- 68+ million impressions in the first two weeks
- One Club describes it as the biggest 1-second campaign ever
- Cannes Lions 2025Grand Prix — Audio & Radio
- Cannes Lions 2025Gold — Audio & Radio
- Cannes Lions 20252× Silver Lion
- Cannes Lions 20252× Bronze Lion
- The One ShowGold
- The One ShowBronze
- Clio AwardsSilver
- D&ADShortlist
- Creative LeadershipSergio Gordilho, Nicholas Bergantin, Rodrigo Barbosa
- Creative DirectionHélio Maffia, Yllo Pedra
- CreativeMaicon Gomes, Guilherme Portugal, Lucas Alcorta
- EditingFernando Ávila
- Motion DesignEdu Menezes
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