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The Timeless Show

2024·Itaú·Africa Creative DDBCannes Bronze

Role — Motion Design

The Craft

Edited and designed the motion that stitches four decades of Madonna into one continuous stage.

Match-cuts across eras, with motion hiding the seams so past and present read as a single show.

The Brief

Itaú turned 100 — and instead of looking backward, the brand built its centennial moment around an artist who has spent four decades reinventing herself.

The Idea

Decades of performances, edited into a single continuous show where past and present artists share the same stage — linking Itaú's "Feito de Futuro" platform to Madonna's place in Brazilian culture.

The Result

Cannes Lions 2024 Bronze in PR and a Silver at MMA Smarties Brasil, expanding from a film into a cultural moment for Brazil's largest cultural patron.

Credits
  • Creative LeadershipSergio Gordilho, Alexandre Peralta
  • Creative / Co-CreationMadonna, Dudu Barcelos, Renato Jardim
  • CreativeCortez Pereira, Diego Viana, Caio Verçosa
  • Special ProjectsLica de Souza
  • Motion DesignEdu Menezes

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