Adidas Inevitable
Role — Direction · Editing
Directed, edited and led the creative — from the jersey-swap concept to the final cut.
Street footage cut to the rhythm of the trade ritual; motion and type kept raw and documentary, never glossy.
Launch Club América's new Adidas kit in a city where old jerseys never really get thrown away — they get traded.
Built around Mexico City's "fierro viejo" exchange culture, the film turns the jersey swap into a street ritual, tying football devotion, nostalgia and urban life into the launch itself.
Developed directly with Adidas LATAM's marketing team, the film became the centerpiece of the Club América kit launch across Mexico City.
- Direction / Editing / Creative LeadershipEdu Menezes
- ScriptPedro Rosas
- Motion DesignCaio Gandolfi
- SoundtrackBumblebeat
- Adidas LATAM MarketingFelipe Savone, Alejandro Barrera
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