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Itaú Rebranding

2023·Itaú Unibanco·Africa Creative DDB / Galeria

Role — Motion Design

The Brief

A century-old logo carries a century of trust. Itaú needed to evolve it without spending any of that down.

The Idea

The mark was rebuilt around the "Feito de Futuro" platform — proportions and motion refined so the identity reads as both legacy and forward motion, ready for the bank's hundredth year.

The Result

The new identity now anchors Itaú's visual system across every touchpoint, heading into the bank's centennial.

Credits
  • CreativeDiego, Cortez Pereira, Renato Jardim
  • Special ProjectsTheo Etlin
  • EditingMari Becker
  • Motion DesignEdu Menezes

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