Itaú Rebranding
Role — Motion Design
A century-old logo carries a century of trust. Itaú needed to evolve it without spending any of that down.
The mark was rebuilt around the "Feito de Futuro" platform — proportions and motion refined so the identity reads as both legacy and forward motion, ready for the bank's hundredth year.
The new identity now anchors Itaú's visual system across every touchpoint, heading into the bank's centennial.
- CreativeDiego, Cortez Pereira, Renato Jardim
- Special ProjectsTheo Etlin
- EditingMari Becker
- Motion DesignEdu Menezes
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