Faith Decoded
Role — Motion Design
Led the motion design and data visualization for an investigative data-journalism piece.
Editorial typography paired with rhythm-led data viz — trading academic tone for cinematic motion so the investigation reads like a film.
A new kind of digital manipulation is spreading: AI-generated spiritual influencers posing as real religious voices.
Faith Decoded combines AI analysis with human review to detect synthetic religious language, imagery and behavior — reframing the technology that creates fake faith leaders as the tool that exposes them.
A data journalism piece for Estadão Blue Studio that traded academic tone for cinematic motion design, pairing editorial typography with rhythm-led data visualization.
- Creative LeadershipSergio Gordilho
- Design / Art DirectionHugo Aranha, Cleber Pereira
- Creative Idea / ContentPatricia Colombo
- Creative TeamPaulo Aguiar, Adriano Nuevo, Guilherme Bovo
- Project ManagementShari Saber
- Case EditingFernando Faria Freitas, José Ernesto Silva Neto
- Motion DesignEdu Menezes / Grupo Caipe
- PhotographyMarcelo Martins
- SoundDenis Melito
- Client ApprovalMonalisa Sorio, Regina Fogo, Luis Fernando Bovo
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