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#MyGameMyName
2018·Vivo / Telefônica Brasil·Africa Creative DDBCannes Silver + Bronze
Role — Motion Design
The Brief
Female gamers hide behind neutral usernames to play in peace. Most male players had no idea why.
The Idea
Top male streamers played under female usernames, live, and met the harassment women meet every day.
The Result
Silver in Glass: The Lion for Change and Bronze in PR at Cannes Lions 2018.
Recognition
- Cannes Lions 2018Silver — Glass: The Lion for Change
- Cannes Lions 2018Bronze — PR
- Cannes Lions 2018Finalist — Social & Influencer
- Cannes Lions 2018Finalist — Sustainable Development Goals
Credits
- Motion DesignEdu Menezes
More work
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Motion design for Budweiser's one-second ads: the opening note of an iconic song, built to land in a single frame.
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No. 03 · 2018 · 2:15Cannes Silver
Hermeto — Made of Music
Motion design built entirely from Hermeto Pascoal's own sounds, made for Budweiser.
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