Havaianas Pinterest
Role — Motion Design
Translated Havaianas' summer platform into a library of Pinterest-native motion assets.
Color and tropical rhythm rebuilt for scroll-and-save — short, loop-friendly pieces designed for the platform, not repurposed from TV.
Havaianas' summer campaign lived everywhere except the platform built for saving and discovering it.
The brand's color, rhythm and tropical energy were translated into a library of Pinterest-native assets — extending the "Made of Brazilian Summer" platform into a space built for scroll-and-save behavior.
A digital extension of Havaianas' global visual system for Alpargatas, built for Pinterest's discovery-first audience.
- Motion DesignEdu Menezes
More work
View all ↗
Adidas Inevitable
Direction, editing and creative lead on Adidas's Club América kit launch, built on Mexico City's jersey-trading ritual.
Adidas LATAM / Club América · Independent
One Second Ads
Motion design for Budweiser's one-second format — the first note of an iconic song, repeated until recognition itself becomes the ad.
Budweiser / AB InBev · Africa Creative DDB
The Autism Journey
Motion design for Vivo's AI platform that turns an autistic child's sensory world into visual cards their family can use.
Vivo / Telefônica Brasil · Africa Creative DDB