Vale Dots
Role — Direction · Editing · Motion Design
Directed, edited, designed and scored the film that won the Vale pitch — every discipline in one hand.
A modular, dot-based language that scales from data to emotion, with sound designed to the motion, not added after.
Africa Creative DDB needed to win the Vale account — Vale Dots was the film that made the pitch.
A modular, dot-based visual language built to translate Vale's institutional themes into emotional, motion-led storytelling — direction, editing, motion design and sound effects in one hand.
A new-business pitch reel developed by Edu Menezes with Sergio Gordilho, built to demonstrate creative development and motion storytelling rather than to run as a public campaign.
- Direction / Editing / Motion Design / SFXEdu Menezes
- Creative DevelopmentSergio Gordilho
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