#GoEqual
Role — Motion Design
Marta is the most decorated player, male or female, in football history. #GoEqual asked why her pay still didn't reflect that.
Highlights from men's football, recut with Marta's real stats and commentary — same plays, same numbers, different name. When Marta scored at the 2019 Women's World Cup and pointed to the spot, the gesture closed the loop between film and reality.
Cannes Lions 2021 Gold and Silver, plus a Merit at The One Show 2020 — and a global conversation about equal pay in sport.
- Creative LeadershipSergio Gordilho, Matias Menendez, Rodrigo Marangoni
- CreativeChico Medeiros, Mateus Oliveira
- Social MediaSabrina Teixeira, Dayana Teixeira
- Motion DesignEdu Menezes
- ProjectGo Equal Movement / Marta
More work
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