History Blocks
Role — Motion Design
When a historical landmark is destroyed, the memory of it tends to go with it. History Blocks asked whether a generation raised on Minecraft could help keep that memory alive.
Endangered and destroyed cultural landmarks rebuilt inside Minecraft, block by block — turning a game younger audiences already live in into a tool for cultural preservation.
Cannes Lions Bronze, a D&AD Yellow Pencil and Wood Pencil, a Silver Pencil at The One Show, and multiple Gold, Silver and Bronze awards at El Ojo — plus adoption as an educational resource in Brazilian schools.
- Creative LeadershipSergio Gordilho, Sophie Schonburg
- CreativeDaniel Ogawa, Raphael Vandystadt, Juliana Leite, Felipe Duarte
- Art DirectionRick Garcia, Adriana Barreto
- Special ProjectsMonique Lopes Lima
- Motion DesignEdu Menezes
More work
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Adidas Inevitable
Direction, editing and creative lead on Adidas's Club América kit launch, built on Mexico City's jersey-trading ritual.
Adidas LATAM / Club América · Independent
One Second Ads
Motion design for Budweiser's one-second format — the first note of an iconic song, repeated until recognition itself becomes the ad.
Budweiser / AB InBev · Africa Creative DDB
The Autism Journey
Motion design for Vivo's AI platform that turns an autistic child's sensory world into visual cards their family can use.
Vivo / Telefônica Brasil · Africa Creative DDB