Fisherman Storytellers

2025·Corona / AB InBev·Africa Creative DDBCannes Silver

Role — Motion Design

The Brief

When fishing season closes, Brazilian fishing communities lose their main income — and their stories stay local.

The Idea

Oral folklore from local fishermen, turned into a multimedia storytelling format for Corona — repositioning the closed season as cultural tourism instead of downtime.

The Result

Cannes Lions 2025 Silver in both Audio & Radio and Brand Experience.

Credits

Creative LeadershipSergio Gordilho, Nicholas Bergantin
Creative DirectionLucas Menegotto, Raphaela Filippetto, Pedro Galdi, Pedro Rosas
ACD / Art DirectionLucas Andrade
Motion DesignEdu Menezes
Production CompanyBlack Madre
Animation DirectionMaurício Fahd
Live Action DirectionEduardo Sá
AudioLOUD+ / Gustavo Garbato

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