Inequality Balls
Role — Motion Design
The gap between men's and women's sport shows up in budgets and broadcast minutes — numbers most people scroll past.
Resize the footballs and basketballs themselves to match the real disparities in pay, investment and airtime, and the inequality becomes something you can hold in your hands.
Cannes Lions 2018 Silver and Bronze in Design, plus a Clio Sports Grand Award for espnW.
- Creative DirectionSergio Gordilho
- CreativeGuzera Alves, Bill Queiroga
- Direction / PhotographyNixon Freire
- EditingMatheus Razera Tibira, Cadu Silveira
- Motion GraphicsEdu Menezes
- ProductionPBA
- SoundQuiet City Music + Sound
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